Original Effective SEO Blueprints for Your Online Business

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The art and mechanics of search engine optimization (SEO) concerns what are called on-page and off-page SEO factors, and doing this will hopefully give you a high position within the search engines for your market keywords. Given below are a few SEO tips that can give you long term results.

Be sure to take care you use the most advantageous anchor text for your linking. If you're really new, that's ok, anchor text is what is used as the 'text' that makes up your links. So at least in the majority of your backlinks, be sure you're using your primary keyword phrase in the anchor text. I know you probably have a site about platinum bristle toothbrushes, so your backlink anchor text will be, "platinum bristle toothbrushes." So many people just use, click here, as the anchor text - sometimes, and it's the worst thing to do because search engines will think that is what your site is about - no kidding. But when they find out that your site is about "widgets", you automatically get hit by a penalty. So bottom line - always use relevant keyword phrases in all your anchor text regardless of the situation.

You can also help yourself by doing the occasional bolding, or putting in italics, of your various keywords - but not on every single page. All of your SEO efforts make some form of contribution to the overall, so you can use that and it will help. You can gain just a little more PR value, SEO weight, to your keywords if you do that to them. Never do too much with SEO, like overdoing it, because that is always viewed as something that is not good. Maybe two to three times, roughly, and that will be enough to add a few more points in your favor. Another good idea, because it helps, is to incorporate your primary and secondary keywords into your tags for H1 and H2. They'll become more valuable and relevant for the search engines in terms of optimization. Always keep in mind that each page should be optimized for a primary keyword plus some secondaries.

Properly implementing and using your keywords is a huge, huge part of SEO that produces results. Doing this with your keywords will help you to rank higher in the SERPS. So, it's easy - just include the appropriate page keywords in your anchor texts for links, and then for any images in the ALT tag, and if possible (beforehand) register a domain name with the overall topical main keyword/phrase. The search engines need to know what keywords you are targeting so that they can rank you accordingly.

At this point you know a lot more about what is called, on-page SEO factors, and that is a good place to start for you. What you've learned here, today, is just the beginning so don't forget it. In your content, remember you need to strike the nice balance with keyword density and presenting quality content to your readers. The more value you give to your visitors, the more valuable your site will become in the eyes of the search engines. Also, keep in mind that all of this requires some patience on your part.

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